What's more, the very day
To top it off, HBO really pulled out the stops on promoting the show - chef Tom Collicchio designed a Westeros based menu for food trucks that toured L.A. (And NYC) and there were "Iron Thrones" in many cities.
So, on premiere day, we went down to Hollywood and Highland, and seized the Iron Throne! I promise to rule with swift justice, swifter vengeance, generosity to my allies and tireless aggression to my enemies.