Cause all the cool kids are doing it:

Take a picture of yourself right now.
Don't change your clothes, don’t fix your hair...just take a picture.
Post that picture with NO editing.
Post these instructions with your picture.

(The weird expression on my face is because i'm explaining to pyr8queen what i'm doing. If you could read the screen behind me, you'd see ebenstone's picture from the same meme)